Concept.

Strategy and moodboard.

Berry Belle is a playful, strawberry-flavored wine brand inspired by locally grown, farm-to-table strawberries. The goal was to create a visual identity that would feel fresh, friendly, and approachable while standing out in local and high-end flea markets.

Brand name: Berry Belle

Brand voice: A charming, whimsical, friendly, and sweet wine collection

Design Process.

Brand identity and logo.

Voice & Tone — Defined key attributes: playful, friendly, cute, frilly.

Visual Identity — Developed a bold yet sweet color palette (strawberry reds, blush pinks, greens, and cream). Combined frilly typography with whimsical illustrations to emphasize approachability.

Logo & Icons — Created a hand-drawn, script-style wordmark paired with doodle-style icons (strawberries, hearts, flowers, bubbles). These elements extend easily across packaging, and tags.

Branding — The playful name, ‘Berry Belle’, and the tagline, ‘Pop the cork, let’s get berry-licious!’, match the brand’s fun and frilly voice perfectly.

Packaging.

Packaging label and mock-up.

Playful and Eye-Catching Design:
The pink tones and strawberry-themed elements match your brand’s “playful, friendly, cute, and frilly” voice perfectly. The background pattern is charming and cohesive with the product’s vibe.

Logo and Label:
The name Berry Belle and tagline “Pop the Cork, Let’s Get Berry-licious!” are fun and inviting, perfectly suited for strawberry wine. The use of a strawberry-shaped accent for the tagline is a lovely detail.

Berry Belle positions itself as more than just a wine, it’s a joyful, collectible product designed to bring smiles and charm in every sip.