{"id":73,"date":"2025-09-09T00:43:00","date_gmt":"2025-09-09T00:43:00","guid":{"rendered":"https:\/\/kayla-cox.graphicandwebdesign.ca\/?p=73"},"modified":"2025-09-11T21:15:33","modified_gmt":"2025-09-11T21:15:33","slug":"berry-belle","status":"publish","type":"post","link":"https:\/\/kayla-cox.graphicandwebdesign.ca\/index.php\/2025\/09\/09\/berry-belle\/","title":{"rendered":"Berry Belle"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Logo and packing design for a Mock wine brand, Berry Belle.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-39192793 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Concept.<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Strategy and moodboard.<\/h4>\n\n\n\n<p>Berry Belle is a playful, strawberry-flavored wine brand inspired by locally grown, farm-to-table strawberries. The goal was to create a visual identity that would feel fresh, friendly, and approachable while standing out in local and high-end flea markets.<\/p>\n\n\n\n<p><strong>Brand name:<\/strong> Berry Belle<\/p>\n\n\n\n<p><strong>Brand voice:<\/strong> A charming, whimsical, friendly, and sweet wine collection<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"728\" src=\"https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Mood-board.png\" alt=\"\" class=\"wp-image-86\" style=\"width:388px;height:auto\" srcset=\"https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Mood-board.png 902w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Mood-board-300x242.png 300w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Mood-board-768x620.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-39192793 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Design Process.<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Brand identity and logo.<\/h4>\n\n\n\n<p><strong>Voice &amp; Tone<\/strong> \u2014 Defined key attributes: <em>playful, friendly, cute, frilly<\/em>.<\/p>\n\n\n\n<p><strong>Visual Identity<\/strong> \u2014 Developed a bold yet sweet color palette (strawberry reds, blush pinks, greens, and cream). Combined frilly typography with whimsical illustrations to emphasize approachability.<\/p>\n\n\n\n<p><strong>Logo &amp; Icons<\/strong> \u2014 Created a hand-drawn, script-style wordmark paired with doodle-style icons (strawberries, hearts, flowers, bubbles). These elements extend easily across packaging, and tags.<\/p>\n\n\n\n<p><strong>Branding<\/strong> \u2014 The playful name, &#8216;Berry Belle&#8217;, and the tagline, &#8216;Pop the cork, let\u2019s get berry-licious!&#8217;, match the brand&#8217;s fun and frilly voice perfectly. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Branding-791x1024.png\" alt=\"\" class=\"wp-image-94\" style=\"width:391px;height:auto\" srcset=\"https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Branding-791x1024.png 791w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Branding-232x300.png 232w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Branding-768x994.png 768w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Branding-1187x1536.png 1187w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Branding-1583x2048.png 1583w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Berry-Belle-Branding-scaled.png 1978w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-39192793 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Packaging.<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Packaging label and mock-up.<\/h4>\n\n\n\n<p><strong>Playful and Eye-Catching Design<\/strong>:<br>The pink tones and strawberry-themed elements match your brand&#8217;s &#8220;playful, friendly, cute, and frilly&#8221; voice perfectly. The background pattern is charming and cohesive with the product&#8217;s vibe.<\/p>\n\n\n\n<p><strong>Logo and Label<\/strong>:<br>The name <strong>Berry Belle<\/strong> and tagline <strong>&#8220;Pop the Cork, Let&#8217;s Get Berry-licious!&#8221;<\/strong> are fun and inviting, perfectly suited for strawberry wine. The use of a strawberry-shaped accent for the tagline is a lovely detail.<\/p>\n\n\n\n<p>Berry Belle positions itself as more than just a wine, it\u2019s a joyful, collectible product designed to bring smiles and charm in every sip.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1239\" height=\"1602\" src=\"https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Belle-Berry-Thumbnail-edited.png\" alt=\"\" class=\"wp-image-212\" style=\"border-radius:45px;width:405px;height:auto\" srcset=\"https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Belle-Berry-Thumbnail-edited.png 1239w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Belle-Berry-Thumbnail-edited-232x300.png 232w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Belle-Berry-Thumbnail-edited-792x1024.png 792w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Belle-Berry-Thumbnail-edited-768x993.png 768w, https:\/\/kayla-cox.graphicandwebdesign.ca\/wp-content\/uploads\/2025\/09\/Belle-Berry-Thumbnail-edited-1188x1536.png 1188w\" sizes=\"auto, (max-width: 1239px) 100vw, 1239px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logo and packing design for a Mock wine brand, Berry Belle. Concept. Strategy and moodboard. Berry Belle is a playful, strawberry-flavored wine brand inspired by locally grown, farm-to-table strawberries. The goal was to create a visual identity that would feel fresh, friendly, and approachable while standing out in local and high-end flea markets. Brand name: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Berry Belle - Kayla Cox Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kayla-cox.graphicandwebdesign.ca\/index.php\/2025\/09\/09\/berry-belle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berry Belle - Kayla Cox Portfolio\" \/>\n<meta property=\"og:description\" content=\"Logo and packing design for a Mock wine brand, Berry Belle. Concept. Strategy and moodboard. Berry Belle is a playful, strawberry-flavored wine brand inspired by locally grown, farm-to-table strawberries. The goal was to create a visual identity that would feel fresh, friendly, and approachable while standing out in local and high-end flea markets. 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